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Exciting News for Apex Soapery!

I have some exciting news to share with you today!

I know some of you were confused to see the new logo on the website, instead of the usual lotus flower, but please don't be alarmed! Sometimes change is good, and this is definitely one of those times. I have decided to re-brand the business and change the logo to something more fitting and special to me. Since starting this business last year, I have always wanted to incorporate a mountain range in my products, but I essentially....settled on the lotus. It wasn't really what I wanted, but I had no idea how to make my vision become reality. I recently made the big decision to change the logo, despite it being a well-known symbol for the business, and I could not be happier with this decision.

I grew up surrounded by mountains, but always thought I would one day move away from them. As I've gotten a little older, I've realized that I need the mountains around me. I doubt I will ever live anywhere without them, even if that isn't in Utah. These mountains are one of the main reasons for the name of my business - the apex (or the peak).

In the next few months, I will slowly be getting rid of the lotus on my packaging and my business cards. The new mountain range will eventually replace all images of the lotus, so please bear with me while these changes occur.

I hope you enjoy the new look for Apex Soapery, and I thank you all so much for the continued support on my handcrafted journey.

Have a wonderful weekend, everyone!

logo created by Josh Oblinsky © Apex Soapery, LLC


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